SMS Marketing FAQ

SMS marketing is a form of direct marketing that involves sending promotional messages or alerts via text messages to customers' mobile phones. It is used by businesses to inform customers about sales, new products, events, and special offers.

Businesses collect phone numbers from customers through sign-up forms, websites, or in-store promotions. After obtaining consent, they use SMS marketing platforms to send targeted messages to their audience.

SMS marketing offers several advantages, including high open rates, immediate delivery, direct communication with customers, and cost-effectiveness. It allows businesses to reach customers quickly and effectively, often resulting in increased sales and customer engagement.

Yes, SMS marketing is highly effective. Studies show that text messages have an open rate of over 90%, significantly higher than emails. Customers often respond quickly to SMS promotions, making it a powerful marketing tool.

Businesses can use SMS marketing for various purposes, such as sending promotional offers, reminders for appointments, alerts about new products, or updates about events. It can also be used for customer surveys and feedback.